StocksDeepDive
Snapshot · Russell 3000 · generated 2026-11-11 21:49 UTC

RCKY — Rocky Brands, Inc.

UNDERVALUED (MOS +62.3%) · Quality 73/100

Value Score 30 days ago: 42.5 → today 41.5

Price
52.89
Intrinsic value
140.45
Margin of safety
+62.3%
Implied growth (reverse DCF)
-3.2%
model assumes +20.0%
Value Score
41.5
Quality
73
Psychology
-24.3
Discovery
7.4
price/volume attention only
Moat score
27.5
erosion: none

Value Score: top 18% of Russell 3000 · Quality: top 10%

Dividend: 0.65/share (TTM) · yield 1.2% · payout 14%

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Common questions

Is RCKY undervalued?

As of 2026-11-11, RCKY trades at 52.89 against a computed intrinsic value of 140.45 (+62.3% margin of safety) - StocksDeepDive's valuation label for this is UNDERVALUED. This is a described calculation from public data, not a recommendation.

What is Rocky Brands, Inc.'s Value Score?

Rocky Brands, Inc.'s Value Score is 41.5 as of 2026-11-11 - it combines value, quality, crowd psychology and market attention into one number.

Does RCKY pay a dividend?

Yes - RCKY's trailing twelve-month dividend is 0.65/share, a yield of 1.2% at the current price (as of 2026-11-11).